Creative Leader | Messaging & Content Strategist | Freelance Sr. Copywriter
Content creator.
Problem solver.
Storyteller.

My experience
I’ve been places. From engineering firms to ad agencies, my experience is rooted in storytelling, the acts of creating and sustaining a voice, of breaking through the daily noise with insight-driven creative — if even for a moment — to reach an audience and inspire them to take action.
Skills
Content Strategy Creative Direction
Campaign Concepts Copywriting
Digital Media Brand Messaging
Print & POS Events Content
Radio & Video UX & SEO Copy
Consumer Insights Social Media
Industries
Food & Beverage Packaged Goods
Consumer Electronics Healthcare
Home Improvement Beauty
Over-the-Counter Financial

About me
I have always loved writing, ever since I got my first typewriter. (Yep, that's me over there. We'll talk about that bowl cut later.) But what I love even more is the feeling you get at that moment when you know you’ve hit the mark. When I get there, I know it, the consumer knows it and the brand knows it.
And yes, it's true, my career path has been a bit of a twisty one. After dabbling in creative writing, I obtained a super profitable BA in English Literature. But honestly, I liked composing those logical 10-page papers, which is just the reason why I found work as a technical writer, and shortly down the post college-ruled line, a small career as a PR assistant and freelance “blogitor” (blogger-editor). And now I'm proud to say that the marketing-slash-advertising world has been my home for quite some time.
I like it here.
The sum of all these parts? Over 20 years of professional experience. The process of solving challenges with strategic thinking, finding a voice for new ideas and concepts, and developing lasting relationships with clients propel me, and I look forward to every new opportunity to fall in love all over again.
My work
With insight-driven communication and an eye for design that drives conversion, I've made an impact on many different companies and household brands. Here’s just a smattering.


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