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Content  creator
Problem solver.
Storyteller.

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My experience

I’ve been places. From engineering firms to ad agencies, my experience is rooted in storytelling, the acts of creating and sustaining a voice, of breaking through the daily noise with insight-driven creative — if even for a moment — to reach an audience and inspire them to take action.

Skills

Content Strategy  Creative Direction 
 Campaign Concept Copywriting

 Digital  Media  Social Media

Print & POS  Events Content 

 Radio & Video   UX Copy 

Industries

Food & Beverage  Packaged Goods 
 Consumer Electronics  Med Tech

 Home Improvement  Beauty 

Over-the-Counter  Financial 

About me

I have always loved writing, ever since I got my first typewriter. (Yep, that's me over there. We'll talk about that bowl cut later.) But what I love even more is the feeling you get at that moment when you know you’ve hit the mark. When I get there, I know it, the consumer knows it and the brand knows it. 

 

And yes, it's true, my career path has been a bit of a twisty one. After dabbling in creative writing, I obtained a super profitable BA in English Literature. But honestly, I liked composing those logical 10-page papers, which is just the reason why I found work as a technical writer, and shortly down the post college-ruled line, a small career as a PR assistant and freelance “blogitor” (blogger-editor). And now I'm proud to say that the marketing-slash-advertising world has been my home for quite some time.
I like it here.

The sum of all these parts? Over 20 years of professional experience. The process of solving challenges with strategic thinking,  finding a voice for new ideas and concepts, and developing lasting relationships with my team and clients propel me, and I look forward to every new opportunity to fall in love all over again.

My work

My work

With insight-driven communication and an eye for design that drives conversion, I've made an impact on many different companies and household brands. Here’s just a smattering. 

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